INCLUSION & DIVERSITY
HUMAN POTENTIAL FOR ALL
We are on a never-ending journey to seek out opportunities to unlock potential in ourselves and others and to create a more diverse and inclusive running community.
THE GOAL IS ZERO.
The truth is, we’re far from it. We all play a critical role in the fight for social justice and recognize that it will not be a sprint, but a lifelong marathon that we all must continually train for every day.
Join us in the move toward zero.
WE STARTED BY TAKING A STAND. SINCE THEN, WE'VE:
Expanded our community by welcoming new advocacy partners.
Donated volunteer time and monetary support to unlock human potential.
Joined the Running Industry Diversity Coalition to support their goal of creating a more equitable and inclusive running industry.
Committed to diversifying our community both inside the walls of our business and with those who represent our brand.
Worked with inspiring organizations to become a stronger and more actionable ally to all communities.
Launched the Altra Diversity and Inclusion Commitee outlining our brand’s Social Impact aspirational roadmap.
WHEN WE LISTEN, WE LEARN.
We will continue to listen to ourselves and to others.
Show up for yourself and support those around you. Remember, our goal is to unlock this potential in ourselves and others.
When we’re all working together as the best versions of ourselves, we can feel empowered both individually and as a community.
There's always room for growth and improvement, so let’s continue to move forward together.
Potential has no finish line.
OUR PARTNERS
RIDC
We are a proud member of the Running Industry Diversity Coalition (RIDC), a coalition of companies, organizations, and runners working together to increase diversity and fight the systemic racism that exists within the running industry and running community.
&MOTHER
&Mother is an organization started by Altra Elite Athlete Alysia Montaño to help break barriers that limit a woman’s choice to pursue and thrive in both career and motherhood.
TRAIL SISTERS
The Trail Sisters community was created to constitute for an equitable outdoors both recreationally and throughout the industry. We partnered with them for 2,021 hours of trail cleanup to help maintain the trails we all love.
STILL I RUN
Still I Run is a community of runners on a mission to promote the benefits of running for mental health and defeat the stigma around mental illness. Their Starting Line Scholarship is designed to help people overcome any barriers that may hold them back from their running and mental health journey by providing the necessary resources, tools, and support.